Patient engagement SaaS provider PatientBond and healthcare performance improvement and analytics company Vizient are partnering up to provide Vizient member healthcare organizations with digital patient engagement and behavior change programs.

WHY IT MATTERSPatientBond’s digital engagement workflows can be personalized with psychographic insights, with the aim of activating patient behaviors and driving improved patient engagement and outcomes.

Through the partnership, Vizient’s customer base, which includes academic medical centers, pediatric facilities, and community hospitals, will offer programming including care gap closures, condition specific messaging, screenings and appointment reminders and appropriate use communications.

The aim of the programs is to reduce hospital readmissions and improve digital health risk assessments.

Other programs included in the deal will provide psychographically segmented marketing campaigns to advance patient/member activation, as well as patient and physician matching or find a doctor services based on psychographic insights.

The deal will also provide extensive market research insights and dynamic payment reminders for partners.

THE LARGER TRENDPatient-reported outcomes are a critical way to assess the ongoing state of patient health and satisfaction, and a growing number of digital tools are helping them do so.

The financial upside for care providers is also noteworthy: Jackson Hospital significantly improved its finances with digital patient engagement tools, switching from letters and phone calls to automated emails and text messages along with some help from analytics.

At Rush University Medical Center, the hospital has deployed similar digital tools to reduce the strain of avoidable readmissions and ED recidivism when resources already were at capacity.

Last year, Cardinal Health announced the launch of a digital patient engagement platform aimed at addressing medication adherence challenges – a significant issue for the health industry and patients.

In 2019, Vizient collaborated with Civica Rx on provider needs analytics data to reduce Rx costs. By providing insights into purchasing patterns and provider needs through its analytics and data capabilities, Vizient helped Civica Rx anticipate gaps in drug availability and affordability.

ON THE RECORD“PatientBond brings consumer science and dynamic intervention technologies to healthcare with unmatched clinical and business results,” said PatientBond CEO Justin Dearborn in a statement. “Vizient’s member healthcare organizations can benefit from PatientBond’s personalized patient engagement at scale with proven and consistent results.”

Nathan Eddy is a healthcare and technology freelancer based in Berlin.Email the writer: nathaneddy@gmail.comTwitter: @dropdeaded209

Brentwood, Tennessee-based LifePoint Health has entered a new collaboration with Health Catalyst and will use its analytics technologies to help bolster care quality, lower costs and improve population health management.

WHY IT MATTERSLifePoint Health will integrate Health Catalyst’s data operating system and analytics tools to gather performance metrics and drive improvements in healthcare quality, reporting and operational and financial decision-making.

By discovering and sharing clinical data, the partnership will help reduce variation in clinical outcomes. Health Catalyst’s tools dovetail with LifePoint’s national quality and facility recognition program goals to measurably improve patient care, safety and satisfaction as well as improve access and lower costs, according to the company.

In addition to the cloud-based data platform, LifePoint will use Health Catalyst’s analyzer, insights, AI, patient safety monitoring and data entry applications. The suite of tools can help increase organizational speed and interoperability, according to Health Catalyst.

THE LARGER TREND

While healthcare organizations are just beginning to scratch the surface of using data to drive improvements, according to Health Catalyst President Patrick Nelli, the company’s strategic acquisitions have provided them with the ability to customize software and services around core care systems.

One of them was its purchase earlier this year of KPI Ninja, whose event-driven data processing capabilities complement Health Catalyst’s own platform, enabling customers to build new services and operational tools around their core care systems.

LifePoint, meanwhile, has been making acquisitions of its own, such as its June 2021 addition of specialty hospital company Kindred Healthcare, with an eye toward a delivery network that taps into Kindred’s specialty hospital and rehabilitative expertise and its behavioral health platform.

ON THE RECORD“The Health Catalyst DOS platform, along with our technology product suites and applications, and improvement expertise, will best position LifePoint Health to achieve, sustain and scale the highest standards of care across its network,” said Health Catalyst CEO Dan Burton in a statement this week.

Andrea Fox is senior editor of Healthcare IT News.Email: afox@himss.orgHealthcare IT News is a HIMSS publication.